Attention spans are getting shorter as many websites are becoming slower. Now, more than ever, there is a need for speed in loading your website. Research shows that even a delay of 2 or 3 seconds in loading a web page will send visitors away. If you turn away visitors you’re turning away potential customers.
Why might your site be slow?
This could be down to your web server, your website — or a combination of both.
Thankfully there are inexpensive and reliable web servers available. If you’re unsure where the problem lies you could ask me to run an audit on your server or site — please get in touch.
Common reasons for a slow website include:
- outdated code;
- too many files (scripts or stylesheets);
- un-optimised images;
- too much traffic.
What can you do about it?
Test your website on PageSpeed Insights.
If your site scores 0-49 (slow) you need help — please get in touch.
If your site scores 50-89 (average) you could still benefit from some help — or ask me to run a full audit of your site.